Beyond The Job Title | Underrepresented Career Stories

In this episode, we are joined by Katie Penner, an accomplished sales professional who shares her insights, experiences, and wisdom gained throughout her career journey. We start by exploring the invaluable lessons Katie learned from working alongside Angela Alberty, emphasizing the importance of leading by example and being actively involved with your team.

Discover the pivotal moment that propelled Katie to embark on her path at Sendoso, where she has built a successful career in sales. Uncover the truth about relationship building as we debunk misconceptions around gift-giving and explore the art of nurturing meaningful connections.

Delve into the mastery of being a Sales Development Representative (SDR) as Katie shares her firsthand insights and strategies for success. Learn how to identify gaps and inefficiencies within your role, and leverage them as opportunities for personal and professional growth.

Gain valuable insights and practical tips on how to find harmony in the delicate juggling act between work and family life. 

Reflecting on leaving a lasting legacy, Katie shares what she wants her children to remember most about her, highlighting the importance of family and meaningful connections. 

Discover the transformative power of mentorship as Katie underscores its impact on personal and professional growth.

Lastly, we explore strategies for overcoming burnout in high-pressure environments, providing valuable guidance for thriving amidst challenges. 

Join us as we delve into the dynamic world of sales, parenthood, mentorship, and self-care, and be inspired by Katie's remarkable journey of achievement and balance.

Our guest, Katie, is a shining example of dedication and excellence. Having risen through the ranks from an SDR to the Head of Sales Development Strategy & Enablement at Sendoso, she brings a wealth of experience and expertise to the table. Beyond her professional achievements, Katie proudly embraces the role of a devoted mother, skillfully managing the complexities of work and family life.

Tune in to this inspiring episode to gain valuable insights and practical advice on leading by example, building relationships, mastering the art of sales development, finding balance as a working parent, and overcoming burnout. Prepare to be motivated and empowered by Katie's extraordinary story and her commitment to leaving a lasting legacy.

• (00:00) - Intro
• (02:21) - Leading by example: what Katie learned from working with Angela Alberty
• (05:56) - Pivotal moment that led Katie to Sendoso and build a career in sales
• (09:03) - Unwrapping relationship building: debunking gift-giving misconceptions
• (13:24) - Mastering the art of being an SDR: insights from Katie's success
• (16:00) - From gaps to growth: identifying inefficiencies in your role and advancing your career
• (25:25) - Motherhood & ambition: balancing work and family
• (30:26) - Archie's adventures: funny workplace anecdotes with Katie's son
• (33:29) - Leaving a lasting legacy: what Katie wants her children to remember
• (37:00) - The power of mentorship
• (38:23) - Overcoming burnout: strategies for thriving in high-pressure environments
• (39:57) - Rapid-fire closing
• (44:37) - Katie’s advice to working parents
• (46:13) - Outro

Katie’s Bio

Katie started her career as a Sales Development Representative (SDR) and diligently worked her way up to become the Head of Sales Development Strategy & Enablement at Sendoso.

Sendoso helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey and increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Outside of the professional realm Katie proudly assumes the role of a self-proclaimed professional chaos manager, balancing the responsibilities of being a devoted mother to two children while excelling in her career.